Commercialization

The commercialisation of any eHealth solution is a complex task, especially when the solution is professional facing. Selling into healthcare organisations such as hospitals or insurers is challenging since solutions always need to perfectly fit their workflow and very specific requirements, and clinicians rarely have the bandwidth to do a thorough scout of the market offering.

Furthermore, it is also a highly regulated industry with heterogeneous stakeholders not to mention the large number of security and privacy concerns that need to be addressed.